Radio





imageedit_5_3949838586

Website Investments

Radio

Radio Advertising - Radio Sport - Internet Radio - Hd Radio

Free Radio - Radio Frequency - Satellite Radio - Radio Control






Advertising Media Planning

RRP $477.99

Click on the Google Preview image above to read some pages of this book!

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples.Key changes in the Fourth Edition include: A better grounding in the role of media in an advertising and marketing plan today, with a new first chapter on the changing role of media planning in agencies today; Increased coverage of communication planning; Added focus on the importance of media strategy early on in the book through a new chapter; A new chapter on evaluating media vehicles, filled with up-to-date examples; Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular; A new chapter on search engine marketing and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media; A new chapter on gaming, and many new examples of the latest digital media, with an emphasis on social media, and a new framework for analyzing current and future social media; A new chapter on international advertising; A new chapter on campaign evaluation.An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.


Advertising Basics!

RRP $47.99

Click on the Google Preview image above to read some pages of this book!

Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis.

The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advancedavatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department.

Some of the highlights of this text are:
- A holistic introduction which gives the reader a pan-industry perspective of advertising.
- The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet.
- Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising.
- Pointers on how to conduct an advertising campaign.
- Numerous advertisements which illustrate the theory and examples used in the book.
- Tips on how to select an advertising agency and in what circumstances the agency should be changed.
- A simple, approachable and anecdotal style of writing which the reader will enjoy.


Clandestine Radio Broadcasting

RRP $256.99

Click on the Google Preview image above to read some pages of this book!

"It is difficult to imagine a subject with more elusive data than this. The source and location of clandestine radio broadcasts are, by definition, secret. `White' stations openly identify themselves (such as Radio Free Europe), and `gray' stations are purportedly operated by dissident groups within a country, although actually they might be located in another nation; but `black' stations transmit broadcasts by one side disguised as broadcasts by another. . . . [This] is an extraordinary book. It belongs in every research library concerned with war and revolution and international communications. A valuable appendix lists known clandestine radio stateions, 1948-1985." Choice "In this ambitious and impressive study two academic specialists in the field of political communication have endeavored to cover the history of such broadcasts from the beginnings in the 1930s through the use of psychological warfare and deception of World War II to the manifold practice of `gray' and `black' propaganda that had punctuated the conflict of the postwar period." Foreign Affairs


Advertising Media Planning

RRP $477.99

Click on the Google Preview image above to read some pages of this book!

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples.Key changes in the Fourth Edition include: A better grounding in the role of media in an advertising and marketing plan today, with a new first chapter on the changing role of media planning in agencies today; Increased coverage of communication planning; Added focus on the importance of media strategy early on in the book through a new chapter; A new chapter on evaluating media vehicles, filled with up-to-date examples; Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular; A new chapter on search engine marketing and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media; A new chapter on gaming, and many new examples of the latest digital media, with an emphasis on social media, and a new framework for analyzing current and future social media; A new chapter on international advertising; A new chapter on campaign evaluation.An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.



Search

Radio Articles

Radio Advertising Radio Sport Internet Radio Hd Radio
Free Radio Radio Frequency Satellite Radio Radio Control

Radio Books

Radio Advertising Radio Sport Internet Radio Hd Radio
Free Radio Radio Frequency Satellite Radio Radio Control

Radio





imageedit_5_3949838586

Website Investments